The Complete Guide to A/B Testing: Expert Tips from Google, HubSpot and More

This probably isn’t the first time you’ve read about A/B testing. Articles about A/B test results are shared far and wide. Heck, you might already A/B test your email subject lines or your social media posts.

Despite the fact that there’s been plenty said about A/B testing, a lot of marketers still get it wrong. The result? People making major business decisions based on inaccurate results from an improper test.

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